“A Journey Through History”
►
►
►
►
RESEARCH & DISCOVERY
History enthusiasts, particularly Gen Z, lack a dedicated travel app that helps them plan trips focused exclusively on historical sites and experiences. The goal of Past Paths is to provide history enthusiasts with a dedicated platform to discover, plan, and experience travel centered around historical sites and stories.
GEN Z TRAVELERS
70% of Gen Z travelers are looking for “new places” to travel with family and friends
VARIETY OF PEOPLE
Through 10 interviews, we learned that 88% are actively looking for historical travel destinations
RESULTS
Users need a travel history app that is personalized and informative
IDEATION & WIREFRAMING
Based on our findings, we sketched multiple concepts in Figure 1, focusing on essential features that addressed user needs. We then refined these into mid-fidelity wireframes in Figure 2, adding key functions and clarifying navigation to improve usability.
Figure 1 (Low-Fidelity)
Figure 2 (Mid-Fidelity)
HIGH-FIDELITY PROTOTYPE
UI DESIGN & BRANDING
In the high-fidelity design, we focused on creating a seamless navigation experience. Color was used to highlight clickable elements, a clean sans-serif typeface improved legibility, intuitive icons supported quick recognition, and a consistent bottom navigation bar ensured users always knew where they were within the app.
Typography supports brand tone by being approachable, modern, and functional, while keeping historical content easy to digest.
Orange is used for emphasis and call-to-action buttons. It creates a strong visual hierarchy and draws users to interactive elements.
Prototyping & Testing
To ensure users had the best experience with the app, we conducted usability testing with ten participants. We asked them to complete tasks and share feedback on their overall experience, pain points, and any areas of confusion. This process helped us identify what worked well and where improvements were needed, guiding refinements to navigation and clarity.
NAVIGATION
90% completed the main navigation task on their first attempt
BUTTONS
30% suggested stronger visual cues for clickable elements.
RESULTS
Improve navigation between pages
Intuitive button layout/larger pictures
Recommendations & Categories
Check out my Prototype!
Click Expand to Start!!
Conclusion and Key Takeaways
This project highlighted the value of user testing in refining navigation, clarity, and accessibility. Small design adjustments made a significant impact, reinforcing the importance of an iterative, user-centered approach.
Include more Prominent Pictures
Find the Root Cause of Confusion
An Intuitive and Consistent Button Layout